ebook vs. web app

The SLIDER project I currently work on may want to publish their curriculum as an “eBOOK”. However, what my customer wants seem more than just a regular eBook like those you see on kindle or nook.
What is the difference between a traditional ebook (published with epub 3 etc.) and a web app? Shouldn’t that be much easier to just wrap a html(5) based website and publish it as an app then use it as an eBook? I decide to do some digging.
An interesting article read about it is: http://toc.oreilly.com/2012/10/ebooks-as-native-apps-vs-web-apps.html
More results will be reported and discussed here later.

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